We take human well-being to heart, and that includes the well-being of children. Throughout the last year, activities were held to collect donations and affirm our presence alongside Opération Enfant Soleil.
For this 36th edition, we have energized our approach. Our centers raised donations through the sale of honey harvest products (candles, soaps, honey jars) from another forward-looking partnership with Alvéole. Through our digital presence and our centers, we promoted ticket sales for Air Canada's Passeport de Rêve initiative. We also collected numerous contributions from our users through various activities in our centers, such as the Train-Train.
This huge mobilization enabled us to donate $50,000 to the organization on June 4.
Many thanks to everyone who helps ensure access to quality pediatric care for children.
Together, we're creating a better future for all communities!
Sandra Lécuyer, our chief culture and brand officer, explains here why we've been supporting this organization for 5 years now.