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Happy Lunar New Year!

The Lunar New Year festivities at Mail Champlain were a great success! To celebrate the arrival of the Year of the Dragon with its community, Mail Champlain had prepared a dynamic and festive program for February 17th. "We are delighted to be, year after year, a place where people from the neighbourhood choose to come and celebrate this important event," explains Mélanie Castonguay, Marketing Director, Montreal region, Cominar. "It's a special moment for our clients. We feel it is essential for us to highlight it with them." 

Celebrations and Contests

To honour one of the greatest traditions of the Lunar New Year, Mail Champlain welcomed the Montreal Chan Lion Dance Club, which came to perform a spectacular lion dance. The lions roamed the centre to collect Hongbao from retailers who wished to participate and ate them in front of their shops to bring luck and prosperity before returning to the Central Court. The dignitaries then offered them salad, which the lions ate after dancing to drive away evil spirits and bring happiness and prosperity to the dignitaries. They showcased their shimmering scales to the spectators gathered throughout their journey in the centre. The CY School of Ballet then took over the festivities with impressive classical Chinese dances that charmed both the young and the old who were present. 

A contest was also organized to offer the chance to win one of 2 Cominar gift cards worth $250 each at Mail Champlain. From February 8th to 17th, customers could present receipts at the information kiosk - totaling purchases of at least $75 - to enter the draw. Participants then received a fortune cookie that may have contained the winning message! 

A Local Must-see Event 

Mail Champlain, a true destination for the surrounding community, has celebrated the Lunar New Year for 12 years. The centre welcomes all families from the neighbourhood for the occasion, as well as several dignitaries who come to mark this important moment.

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Sandra Lécuyer
Media contact

Sandra Lécuyer

ChiefCulture and Brand Officer